I heard yet another interesting bite of information the other day.
I see all the time, indie artists and hipsters complain that something is repetitive, therefore lacks depth.
What I read was that actually when an artist removes any type of repetition at all from their musical art, they have the opposite effect. Instead of adding depth, they remove it.
Chew on that thought for a moment. :-)
It reminds me of how I try to write songs - simple, memborable, meaningful chorus, packed with the intricate verses that tell and carry the story along.